10 Good Reasons to Choose WordPress for Your Business
Choosing the right content management system (CMS) is a crucial step for businesses looking to maximize productivity and simplify the day-to-day aspects of managing their website business.
As the undisputed leader, integrated into a dynamic open-source ecosystem, WordPress has established itself over the years as the preferred choice of businesses and public institutions (with a market share of around 63%!).
Discover the 10 reasons that make this CMS the ideal choice for redesigning or creating your organization’s website.
Contribution : an unrivaled user experience
Reliability and security : a robust solution for protecting your data
Flexibility and customization : a site that reflects your image
Performance and speed : smooth navigation
SEO-Friendly : a CMS optimized for search engines
Backward compatibility and interoperability : good management of developments
Ecosystem : Collaboration at the Heart of WordPress
WordPress VIP : excellence for your ambitious projects
Adaptability : the response to business needs
ROI : Analytics and Performance Monitoring
Contribution: An unmatched user experience
The impact of the contribution experience plays a determining role in the future success of a digital platform. An intuitive approach guarantees regular handling and frequent updates of the site, thus contributing to its sustainability. On the other hand, laborious management suggests an inflexible tool, difficult to manage on a daily basis.
The simplified contribution experience is one of the fundamental elements of WordPress, driven by the philosophy of the CMS – namely the freedom to create for everyone.
Intuitive and ergonomic interface : Recognized as the most ergonomic on the market, the WordPress back office considerably simplifies content editing. Its ease of use fully contributes to optimizing the daily management of the platform.
Modular Content Update Management : This feature allows contributors to quickly master the back office and manage content efficiently, making the contribution accessible to a wide range of users.
Ease of use and versatility : Ease of use does not compromise flexibility or the wealth of features available.
Reliability and security
A robust solution for protecting your data
Reliability and security are of paramount importance to businesses, especially when handling sensitive data.
Unlike other solutions, WordPress allows for constant evolution without requiring major developments during updates, thus ensuring the reliability of the CMS while facilitating regular updates to strengthen security.
This security is reinforced by the implementation of good practices by the development teams. Here is what is implemented by our WordPress experts at Be API in terms of security:
Security monitoring : Maintaining constant monitoring of the latest vulnerabilities is essential. By cross-referencing this information with projects under maintenance, our TMA developers create update tickets as soon as necessary, ensuring optimal responsiveness to potential threats.
Secure developments and code reviews : The agency’s developments are based on WordPress security APIs. Code reviews between developers ensure the quality and security of the source code, thus reinforcing the robustness of the projects.
Rigorous selection of extensions : Be API analyzes various criteria such as popularity, publisher reliability and source code quality. An internal extension repository allows you to quickly choose reliable solutions to meet specific business needs.
Security Enhancement : We enhance the security of each project by using advanced tools such as an application firewall, a security plugin with anti-intrusion features, two-factor authentication, and password management practices. These measures ensure proactive protection against online threats, ensuring the safety of your data and the reliability of your WordPress projects.
Flexibility and customization:
A site that reflects your company
WordPress stands out by offering a rich library of themes and extensions. The Gutenberg block editor unleashes limitless creativity, and advanced customization via code meets the different, sometimes complex, requirements of businesses.
Themes and Plugins : WordPress offers an extensive library for in-depth customization. Themes define the aesthetics of the site, and plugins add specific features.
Customization and Design : WordPress’s user-friendly interface makes it easy to customize the design, even without advanced technical skills. Users can adjust colors, fonts, layouts, and other visual elements through the dashboard, allowing for updates without the need for a developer.
Gutenberg Block Editor : The introduction of the Gutenberg Block Editor provides increased flexibility in content creation. Users can intuitively add and customize blocks of text, images, videos, etc.
Advanced Customization via Code : For businesses with complex needs, WordPress offers the ability to deeply customize the site through direct code editing, ensuring complete flexibility to meet specific requirements.
Responsive Content Management : WordPress’ flexible content management allows businesses to organize and structure their information in a way that works for them. Custom categories, tags, and taxonomies provide flexibility in classifying content, making it easier for users to navigate.
Performance and speed, for smooth navigation
Let’s see how WordPress stands out in terms of performance and speed, two crucial aspects for providing an optimal user experience:
“ Clean, lean and mean”: This principle, integrated into the CMS philosophy, refers to the bias of only including essential features in the core of WordPress. Additional features are managed by extensions, in order to keep a lighter core.
Using Cache Plugins : Plugins like WP Super Cache or W3 Total Cache are commonly used on WordPress to improve performance. They reduce page load times by storing static versions of the site, reducing the load on the server and improving overall speed.
Image optimization : Images are often a major source of slowdowns on websites. WordPress offers plugins that allow automatic image optimization without compromising visual quality. This helps reduce file sizes, thereby speeding up page load times.
CDN Compatibility : WordPress is compatible with Content Delivery Networks (CDNs), such as Cloudflare or Akamai. CDNs distribute site content across geographically dispersed servers, allowing users to access the site faster by connecting to the closest server.
Continuous Updates and Improvements : The active WordPress community ensures that the CMS is constantly improving. Regular updates not only enhance security, but they also incorporate performance optimizations, ensuring that WordPress remains at the forefront of speed standards.
SEO-Friendly: Search Engine Optimization
The SEO-friendly nature of WordPress makes it an ideal platform for businesses looking to improve their online visibility.
Optimized Site Architecture : WordPress offers a clean and well-organized site structure, making it easier for search engines to understand. Permalinks (friendly URLs) can be easily adapted, and the content hierarchy is clear, helping to rank higher in search results.
Easily indexable content : Built-in features, such as tag and category management, help categorize content, simplifying navigation for users and indexing for search engines.
Powerful SEO plugins : WordPress offers a multitude of plugins dedicated to SEO. Tools such as Yoast SEO or SEOPress make it easy to optimize crucial SEO elements, such as titles, meta tags, and XML sitemap generation.
Mobile Responsiveness : Mobile responsiveness is a key SEO criterion, with search engines placing great importance on this aspect. WordPress themes are usually designed to be responsive, ensuring an optimal user experience on all devices, promoting better rankings in search results.
Optimal loading speed : The loading speed of a site is a determining factor for SEO. As seen previously, WordPress ensures optimal performance, meeting this criterion.
Backward compatibility and interoperability managing developments
WordPress’ ability to provide consistent backward compatibility and interoperability make it a platform of choice for handling evolving needs.
Continuous evolution with backwards compatibility : As mentioned earlier, WordPress backwards compatibility allows for a smooth transition to new versions, avoiding major developments during updates. Thus, WordPress offers constant evolution without incurring additional costs and significant delays.
Guaranteed stability and sustainability : Thanks to backward compatibility ensured during updates, WordPress positions itself as a stable and sustainable tool. The CMS evolution roadmap provides clear visibility on the future direction of WordPress.
Interoperability with other third-party tools : In an environment where companies use a variety of tools and platforms, interoperability is essential. Be API’s strong experience in integrating WordPress within complex platforms demonstrates the CMS’s ability to integrate seamlessly, making it easier to manage workflows with other solutions.
WordPress Ecosystem: Collaboration at the Heart of WordPress
WordPress’ vibrant ecosystem and active community provide fertile ground for innovation and adaptability.
Active and collaborative community : Contributors, developers and enthusiasts work together to constantly improve the platform. This collaboration ensures regular updates, bug fixes, and the addition of new features.
Speed of developments : Thanks to the contribution of the community, WordPress can quickly adapt to digital developments. Developments are carried out collectively, allowing to anticipate current and future trends.
Scalable and open ecosystem : WordPress’s open-source ecosystem is one of the richest of all CMSs. Community-driven developments, both for the core CMS and for extensions, ensure regular feature updates. This openness promotes constant scalability, allowing businesses to adjust their site according to their specific needs.
CMS Market Leader : WordPress, as the CMS market leader, is used by a significant portion of websites worldwide. This widespread adoption strengthens the ecosystem and assures businesses that their choice is based on a proven and reliable solution.
Being part of this ecosystem allows companies to anticipate digital developments, to have a reference site that complies with trends, and to benefit from a constantly evolving platform thanks to the ongoing collaboration of the community.
WordPress VIP: excellence for your ambitious projects
The WordPress VIP offer represents an exceptional opportunity to push the limits of WordPress usage, particularly designed for ambitious projects within large organizations.
Exclusive Privileges : WordPress VIP offers benefits beyond the standard WordPress features. This includes privileged access to premium plugins, early updates, and features reserved for VIP customers.
Enhanced Features : By joining the VIP program, companies gain access to enhanced features, in terms of security and performance.
Premium Support : WordPress VIP offers premium support. Members receive dedicated assistance, fast response times, and personalized solutions to resolve any issues they encounter. This level of support is essential to ensure the stability and reliability of ambitious projects.
WordPress VIP positions itself as the ideal solution to extend the capabilities of WordPress in the context of large-scale projects. As exclusive WordPress VIP partners in France, Be API offers support services tailored to the specific needs of large organizations.
Adaptability: meeting business needs wordpress
WordPress stands out for its exceptional scalability, offering a flexible structure adapted to business growth.
Scalability without compromise : Whether you’re handling increased traffic, integrating new features, or expanding content, WordPress ensures scalability without compromising performance.
WordPress Experts : The WordPress service provider sector is booming. Many freelancers and agencies have deepened their expertise in this CMS and are able to develop custom solutions. Whether it is to strengthen security, integrate specific features or customize the environment, you will always find a partner capable of incorporating your needs within the WordPress framework.
Site Factories : the ideal solution to enable centralized management.
Ideal for large organizations with branches or diverse departments, these platforms simplify the management, updating, maintenance and governance of the entire network.
International Scalability : International organizations have unique needs for localization, multilingualism, and global content management. WordPress offers solutions that meet these international requirements, enabling global expansion.
Performance Optimization : WordPress Site Factories are optimized to ensure high performance, even with a large number of sites. This ensures a smooth and fast user experience, regardless of the scale of the organization.
ROI: Analytics and Performance Monitoring
Optimal cost management remains a crucial concern for any business.
WordPress, as an open source and free CMS, has competitive development costs, generating significant savings in maintenance and updates , making it economically advantageous for large companies.
Collaboration within the vast WordPress community provides affordable solutions to potential problems and low-cost extensions.
Seamless integration with analytics tools, custom dashboards, and automated reports are integral parts of WordPress, making it easy to track online performance . These features provide a comprehensive view of essential metrics for large businesses.
From a practical perspective, WordPress’s user-friendliness also contributes to reduced training costs . Teams can quickly adapt to the platform, saving time and resources.
All of these elements position WordPress as a cost-effective choice for businesses, offering an exceptional return on investment.
Conclusion
WordPress is positioned as the ideal choice for large companies looking to create exceptional digital experiences. Its unique combination of simplicity, flexibility, performance and security makes it the undisputed leader in web projects.