3 Reasons Why Multilingual Websites Are Worth the Investment
If you haven’t yet expanded your website to include multiple languages, you might be missing out on significant opportunities. Whether it’s the concern of inadvertently offending a new audience or feeling overwhelmed by the latest website tools, sticking to a single language could be limiting your reach.
At Webtenica, we believe that embracing a multilingual approach can unlock tremendous potential for your business, including access to a broader audience and increased revenue. To help you take the plunge, we’ve gathered some key facts and statistics that highlight the benefits of making your website multilingual.
English Isn’t the Top Global Language
Contrary to popular belief, English is not the most widely spoken language in the world. While there are approximately 379 million English speakers globally, Chinese leads with around 918 million speakers, followed by Spanish with 480 million. This highlights the significant impact that translating your website could have in reaching new customers in diverse markets.
Reach Over a Third of Internet Users
By offering your website in just two or three languages, you can instantly become accessible to more than 33% of the global internet-using population. Despite the existence of over 6,500 languages worldwide, translating your site into major languages like English, Chinese, German, Spanish, French, Arabic, Portuguese, Russian, Japanese, or Indonesian ensures that a substantial portion of internet users can engage with your content.
Cater to Shopping Preferences
An impressive 72.4% of international online shoppers prefer to buy from websites that are available in their native language. Shopping online should be a seamless experience, and navigating a site in a foreign language can be frustrating. Providing content in users’ native languages helps them make informed purchasing decisions without the need for translation, ensuring they fully understand product details, shipping costs, and more.
If these points have convinced you of the advantages of a multilingual website but you’re unsure where to start, reach out to Webtenica . With years of experience as a senior executive, I have extensive knowledge in navigating the international market. Contact us today to begin your journey toward a more accessible and profitable online presence.
